With water trickling down from the Hotaka Mountains and a cool climate with high night-day temperature variation, the Hakuma area is well-suited to buckwheat production, and is a major producer within the “buckwheat country” of Nagano. Many lodgings and soba restaurants in the Hakuba area offer experiences making soba noodles produced from this buckwheat. Experiences are approachable even for those with no experience, and participants can try their freshly made soba on the spot. Popular with families and students.