When you visit Japan, would you like to visit Japan’s farming, mountain, and fishing villages not only visit cities?

Each region of Japan has its local food and food culture is unique to the region.

Each region of Japan has its local food and food culture is unique to the region.
The Ministry of Agriculture, Forestry and Fisheries (MAFF) has granted the brand “SAVOR JAPAN” to regions that are actively working to attract foreign visitors to Japan with their local food and food culture attractions.

We offer the experiences of food and food culture unique to these regions, guiding the attraction of the farming, mountain, and fishing villages that produce them.

A food experience in a SAVOR JAPAN region is very exciting for you and also a chance to learn more about different cultures extraordinarily.

This website will introduce the typical Japanese way of life in farming, mountain, and fishing villages which cannot be experienced in the city, and the full personality of the food culture born in these regions.

Please know about and taste the attraction of the history and climate of the destination through the local food and food culture.
Your stay in Japan will surely be an unforgettable experience full of surprises and impressions.

We sincerely look forward to welcoming you to Japan.