The variety of alcohol produced in Chichibu is rare for a single region in Japan: sake, beer, shochu (distilled from potatoes or rice), wine, and whisky are all available. Pride in the local products runs so deep that there is actually legislation stipulating that the first toast of any gathering should be made with a Chichibu beverage. The purity of the mountain springs is particularly important to area whisky distilleries, such as the world-famous Ichiro’s. Local whisky continues to win prizes at tasting conventions year after year, and it is scarcely exaggeration to say world-class beverages spring from the land itself in Chichibu.