At 700 meters above sea level, Hakuba’s high elevation, cold climate, and clear, alpine streams together form a setting which imparts superior flavor to the locally grown buckwheat known as “Hakuba soba.” Flour ground from the soba is used in several regional specialties, and a soba festival is held every autumn. Soba noodles (often simply called “soba”) are served by numerous shops in town and may be eaten hot or cold. Hakuba locals will insist, however, that the crisp air of winter brings out the noodles’ best flavor.