UJI TEA —THE THREE TYPES OF TEA PRODUCED IN THIS REGION—
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selling point
Three types of tea leaves are grown in Uji in the Yamashiro area of Kyoto: Uji matcha, Uji gyokuro, and Uji sencha. Uji matcha is made by grinding dried tea leaves into a powder using a stone mortar, etc. It has a rich aroma, little bitterness, and a subtle sweetness. Uji gyokuro is famous as a top-grade tea with a rich aroma and strong flavor. Uji sencha combines a refreshing aroma with a pleasant astringency, and is the most widely consumed of the three tea varieties.