Matsukawa is a renowned “Home of Fruit” with a history spanning over 100 years. Starting with cherries that signal the arrival of summer, the town offers fruit picking almost year-round, including blueberries, prunes, peaches, grapes, pears, and apples. A major highlight is the period from August to October, when visitors can enjoy picking multiple types of fruit at once. In early spring, unique activities such as asparagus harvesting are also popular. With a wide range of experiences—including picnics, BBQ, and jam-making—it is the perfect destination for families and groups of friends.